ABOUT ETE
Eagle Thunder Enterprises (ETE) is an independent Indigenous company owned and operated by artists. It was founded by Robby Romero to support the work of Native Children's Survival, a non-profit Indigenous Peoples Organization in Special Consultive Status with the United Nations Economic & Social Council (ECOSOC).
ETE launched its first music picture campaign, IS IT TOO LATE, in January 1990. The campaign was introduced through a multinational television broadcast with Onondaga Clan Mother Audrey Shenandoah, a featured speaker and adviser to Native Children’s Survival and the United Nations. The premiere was prefaced by Mikhail Gorbachev and took place at the Global Forum of Spiritual and Parliamentary Leaders held in the Kremlin, Moscow. Gorbachev, the first President of the Soviet Union, Nobel Peace Prize recipient, and founding President of Green Cross International, hosted the event.
IS IT TOO LATE went on to screen in the General Assembly Hall at the United Nations Headquarters in New York City and was broadcast globally on the 20th anniversary of Earth Day. The music was recorded at Island Records' iconic Fallout Shelter in London, and the music picture was filmed at the Nipponzan Myohoji Peace Pagoda in Milton Keynes, England, directed by Julien Temple.
In 1993, ETE introduced Native Rock Music to the music television generation. This was achieved by merging music and activism through a series of award-winning stereotype-breaking Public Service Announcements (PSAs), music pictures, and World Alert film specials produced by Eagle Thunder Pictures in collaboration with MTV Networks. To keep pace with demand, ETE launched its subsidiary, Eagle Thunder Records, with the release of the EP RED THUNDER.
The 25th Anniversary release of RED THUNDER included the 2017 single BORN ON THE REZ, produced by multi-Grammy winner Don Was and engineered by multi-Grammy winner Ed Cherney at Capitol Records Studios in Hollywood. The music picture was directed by Robby Romero in solidarity with the Indigenous youth-led movement at Standing Rock. With a crew from the Institute of American Indian Arts, the music picture was shot across Indian Country, from Sand Creek, Standing Rock, and Wounded Knee, to the Apache Prison at Fort Sill Army post. Post-production ensued at Dennis Hopper’s El Cortez Theatre and the University of New Mexico in Taos.
ETE has several exciting film projects in development, and new music is coming in 2025. Stay tuned for updates!
(Photograph: IAIA Gala-Indian Market,
Robby Romero & Alan Houser, by Seth Roffman)
OUR MUSIC MOVEMENT
From the heart of Indian Country to MTV to the United Nations, we have created a series of music and film productions that have premiered at Indigenous grassroots gatherings, global events, and broadcasts around the world, generating awareness and support for the Rights of Indigenous Peoples, Mother Earth, and All Our Relations.
